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Big Ideas for Small Businesses.

Lonsbury Consulting was formed in 1992 as an alternative to traditional advertising and marketing agencies. My clients typically are the owners of their businesses and the dollars they invest in marketing come out of their own pockets. They appreciate that Lonsbury Consulting’s business model provides comparable experience, talent, and expertise of senior partners at big name advertising agencies and consulting firms — at an affordable price.

You will always receive my best thinking. I limit my services to a very small group of clients, so that I can provide exceptional, personal attention to each business, a roll-up-my-sleeves approach to problem solving, and an honest, tell-it-like-it-is analysis of critical business functions and potential opportunities. And, I will never work with your competition. Ever.

I don’t ask you to pay for fancy offices, a large staff, or excessive overhead; so, you pay less without sacrificing talent and experience. I work with a cadre of graphic designers, videographers, media planners, PPC/SEO professionals, and web developers; each with a variety of talent and skills. I have the resources to implement any marketing plan.

I get “it.” With a successful track record spanning more than 40 years, I’ve worked on a lot of different projects for a lot of different clients in a lot of different industries. I have launched new products and new companies, helped create movements, and resurrected companies that were in their last stage of life. I believe these experiences enable me to be a quick-study of your unique situation, cut directly to your core issues, and recommend effective action steps.

I take a strategic approach to marketing problems of all kinds and I am adamant about getting the fundamentals right. At the same time, I thoroughly enjoy generating innovative new strategies and nurturing the creative process.

A few of my successes include:
• Brought professionalism to the marketing and branding efforts of a local home service company by preparing marketing plans and budgets for the first time in its 40+ year history, instituting department procedures, facilitating the company’s first annual strategic planning, and creating industry recognized advertising. Results: 300% growth.
• Led the development and successful commercialization of a proprietary digital media technology platform.
• Developed a business plan and private placement memorandum that secured over $3 million in both institutional and angel financing during difficult economic conditions.
• Developed brand and vertical marketing programs for an industry leading B2B insurance company.
• Provided strategic planning and sales/marketing management for a $40 million insurance brokerage firm that resulted in increased sales and a significantly lower loss ratio. Transformed senior underwriters into account managers, developed performance management review process, negotiated contracts, and assisted with key account relations.
• Successfully interpreted national research and implemented niche strategy for major, national sporting goods company, including creating all consumer sales collateral, retail distributor education, and in-store displays.
• Developed new positioning strategy for an old-lines professional law firm that was experiencing significant decrease in profitability due to nearing the end of its life-cycle.
• Created the Six-Step Practice Development Program for attorneys.
• Repositioned a national home products brand by developing a comprehensive sales process for independent distribution channels and creating award-winning sales literature to sell the long-established product lines in a new way.

Let’s talk about your company, your needs, and ways Lonsbury Consulting can help.

Now that’s a good idea!

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