What is Marketing Automation?

Marketing Automation is the use of powerful software to improve your customer and prospect relationships, accelerate sales by nurturing every lead through the sales journey, distribute content to the right leads at the right time, personalize selling message in emails and on websites, and automatically hand-off qualified leads to sales when the prospect shows key buying signals.

Research shows that when used effectively, Marketing Automation results in more qualified sales leads, higher conversion rates, and an improved customer experience. According to a report by VB Insight, 80% of marketing automation users saw their number of leads increase, 77% saw the number of conversions increase, and 46% saw an improved customer experience.

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