Increase qualified leads, better manage your sales pipeline, and close more deals.

Lonsbury Consulting helps sales teams implement a single sales platform that combines marketing automation and Customer Relationship Management (CRM) to deliver more qualified leads and better pipeline management and reporting.

Qualified Sales Leads

  • Focus your time on sales-ready leads that have already been nurtured with relevant content and prioritized with custom lead scoring
  • Create automatic “hot lead” alerts for salespeople so they can immediately reach out whenever a lead demonstrates interest in making a purchase
  • Configure the customizable lead scoring engine based on information or activities that are uniquely important to your business, and not some out-of-the-box algorithm.
  • Use VisitorID to identify anonymous web visitors, and easily create new lead records using the integrated CRM.

Pipeline Management

  • Use fully customizable Pipeline Stages to track the progress of an opportunity from the beginning to the end of the sales cycle
  • See at a glance all active or ongoing opportunities, as well as their current status
  • Quickly and easily move opportunities from one deal stage to the next
  • Automatically update expected value and percentage to close, depending on the deal stage the opportunity is in
  • Use the complete history of each lead to shape your sales pitch around his or her specific interests.

Sales Reporting

  • Generate reports on individual pipelines, sales representatives, products, campaigns, and opportunity tags
  • See monetary values for applicable opportunities, conversion rates, and lost sales at each stage in your Sales Pipeline
  • Evaluate the performance of a specific salesperson or your sales team as a whole
  • Show how each sales representative is performing in relation to one another
  • Create CRM reports including:
    • Conversion Analysis
    • Pipeline Value
    • Opportunity Health Report
    • Sales Performance
    • Won/Lost Report
    • Activity
    • Follow-up

Do you have a leaky sales funnel?

Discover how Lonsbury Consulting helps you plug leaks.

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Marketing Funnel leaks

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