How to optimize your website for conversions

If your website is not optimized for converting visitors into customers, then you’re missing out on sales.

To optimize your website for conversions:

  1. Design your website for mobile. Shoppers are more 5X more likely to abandon a website that isn’t optimized for mobile. Responsive design is not enough. With more people searching and shopping on their mobile device (51%) than on their desktop (42%), your website must be designed for mobile.
  2. Don’t make them wait. Most people will leave a slow loading website in less than 4 seconds.
  3. More landing pages. Research shows that more content-specific landing pages lead to higher conversions.
  4. Visible and easy-to-use navigation. If your website is not easy to navigate, you are losing visitors. Don’t trust your opinion. Ask someone who is not familiar with your website about their experience.
  5. Get to the point. In less than 5 seconds, can a visitor know what you offer, why it is important to them, and how to engage with you? If not, you’ve probably lost them.
  6. Integrate video. Video on a landing page can increase conversions by 80% or more.
  7. Clear Call To Action. The language you use, the location on the page, even the color of the button can make a difference.

Lonsbury Consulting can help you with content, design, SEO, analytics, and conversion.

Call 612.709.9071 for a free consultation.

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