Whether you are still considering an investment in marketing automation or you’re just getting started, it is easy to become overwhelmed by all the possibilities, capabilities, and opportunities marketing automation offers. So, it is common for new users to ask, “Where should I begin?” While each...
Put Existing Leads Back into Your Funnel with Marketing Automation While it seems logical that driving more traffic to your site results in more sales, it’s not as efficient as converting more of your existing traffic. Consider the math: You need 10,000 visitors with a 2.5%...
A client recently asked, “How do you write an effective blog article?” It turns out that he has a summer intern and he wants her to write some blog articles in her spare time. Knowing that we are working on getting his business on the...
NOBODY LIKES TO BE SCREAMED AT! And that is essentially how people react to all cap subject lines. It also looks spammy. So use Title Case with your subject lines. Here are 6 additional tactics to avoid: Heavy use of exclamation marks!!!!!!!! One study I read says don’t...
Chances are you’ve already experienced retargeting. You’re looking at a particular product or service and suddenly you start seeing ads for the very same product or service popping up all over the Internet. That’s retargeting; also called remarketing or behavioral retargeting. Retargeting is simply targeting prospective...
Links continue to be a significant ranking factor for Google. Content with both high shares and links can improve your search ranking and drive traffic. So what’s the secret to getting awesome backlinks? Publish linkable content. Well, duh. But, most web pages – mine included – focus...
Marketing Automation is the use of powerful software to improve your customer and prospect relationships, accelerate sales by nurturing every lead through the sales journey, distribute content to the right leads at the right time, personalize selling message in emails and on websites, and automatically...
If your website is not optimized for converting visitors into customers, then you’re missing out on sales. To optimize your website for conversions: Design your website for mobile. Shoppers are more 5X more likely to abandon a website that isn’t optimized for mobile. Responsive design is...
Putting more leads in your sales funnel starts with driving more traffic to your website. If you’re not doing these 4 simple steps to drive traffic, you’re missing sales: Get found when and where people are looking for your product or service. By now your website...
Your company brand is not limited to your logo, tagline, or advertising. It is the promise you make to your customers, your suppliers, and your employees. Your brand is what your company stands for and what you want your customers to recognize and associate with...