3 Techniques to Improve Your Retargeting Results

Chances are you’ve already experienced retargeting. You’re looking at a particular product or service and suddenly you start seeing ads for the very same product or service popping up all over the Internet. That’s retargeting; also called remarketing or behavioral retargeting. Retargeting is simply targeting prospective...

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How to get awesome backlinks

Links continue to be a significant ranking factor for Google. Content with both high shares and links can improve your search ranking and drive traffic. So what’s the secret to getting awesome backlinks? Publish linkable content. Well, duh. But, most web pages – mine included – focus...

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What is Marketing Automation?

Marketing Automation is the use of powerful software to improve your customer and prospect relationships, accelerate sales by nurturing every lead through the sales journey, distribute content to the right leads at the right time, personalize selling message in emails and on websites, and automatically...

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How to optimize your website for conversions

If your website is not optimized for converting visitors into customers, then you’re missing out on sales. To optimize your website for conversions: Design your website for mobile. Shoppers are more 5X more likely to abandon a website that isn’t optimized for mobile. Responsive design is...

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