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Increase qualified leads, better manage your sales pipeline, and ultimately close more deals.

Lonsbury Consulting helps sales teams implement a single sales platform that combines marketing automation and Customer Relationship Management (CRM) to deliver more qualified leads and better pipeline management and reporting.

Qualified Sales Leads
• Focus your time on sales-ready leads that have already been nurtured with relevant content and prioritized with custom lead scoring
• Create automatic “hot lead” alerts for salespeople so they can immediately reach out whenever a lead demonstrates interest in making a purchase
• Configure the customizable lead scoring engine based on information or activities that are uniquely important to your business, and not some out-of-the-box algorithm.
• Use VisitorID to identify anonymous web visitors, and easily create new lead records using the integrated CRM.

Pipeline Management
• Use fully customizable Pipeline Stages to track the progress of an opportunity from the beginning to the end of the sales cycle
• See at a glance all active or ongoing opportunities, as well as their current status
• Quickly and easily move opportunities from one deal stage to the next
• Automatically update expected value and percentage to close, depending on the deal stage the opportunity is in
• Use the complete history of each lead to shape your sales pitch around his or her specific interests.

Sales Reporting
• Generate reports on individual pipelines, sales representatives, products, campaigns, and opportunity tags
• See monetary values for applicable opportunities, conversion rates, and lost sales at each stage in your Sales Pipeline
• Evaluate the performance of a specific salesperson or your sales team as a whole
• Show how each sales representative is performing in relation to one another
• Create CRM reports including:
o Conversion Analysis
o Pipeline Value
o Opportunity Health Report
o Sales Performance
o Won/Lost Report
o Activity
o Follow-up

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Explore the software we use

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