Increase qualified leads, better manage your sales pipeline, and ultimately close more deals.
Lonsbury Consulting helps sales teams implement a single sales platform that combines marketing automation and Customer Relationship Management (CRM) to deliver more qualified leads and better pipeline management and reporting.
Qualified Sales Leads • Focus your time on sales-ready leads that have already been nurtured with relevant content and prioritized with custom lead scoring • Create automatic “hot lead” alerts for salespeople so they can immediately reach out whenever a lead demonstrates interest in making a purchase • Configure the customizable lead scoring engine based on information or activities that are uniquely important to your business, and not some out-of-the-box algorithm. • Use VisitorID to identify anonymous web visitors, and easily create new lead records using the integrated CRM.
Pipeline Management • Use fully customizable Pipeline Stages to track the progress of an opportunity from the beginning to the end of the sales cycle • See at a glance all active or ongoing opportunities, as well as their current status • Quickly and easily move opportunities from one deal stage to the next • Automatically update expected value and percentage to close, depending on the deal stage the opportunity is in • Use the complete history of each lead to shape your sales pitch around his or her specific interests.
Sales Reporting • Generate reports on individual pipelines, sales representatives, products, campaigns, and opportunity tags • See monetary values for applicable opportunities, conversion rates, and lost sales at each stage in your Sales Pipeline • Evaluate the performance of a specific salesperson or your sales team as a whole • Show how each sales representative is performing in relation to one another • Create CRM reports including: o Conversion Analysis o Pipeline Value o Opportunity Health Report o Sales Performance o Won/Lost Report o Activity o Follow-up