How To Craft the Best Competitive Brand Strategy
For owners of home services businesses, having a distinct competitive/brand strategy can significantly impact your growth and sustainability. A “competitive…
Posts by John Lonsbury
Misalignment Is a Proven Way to Disaster
How to Align Your Team with Your Business Strategy For small business owners, especially those running a home services business,…
Awesome Steps for Creating Sure Fire Content
Unlock digital marketing success with our guide on crafting engaging content for home services businesses. Dive in now!
Automating Your Email Campaigns
Revolutionize your email marketing with Marketing automation! See ho to personalize content and boost engagement. Start transforming now!
The Essential Role of Long-Term Vision and Strategic Goals in Business
Shape a visionary future! Dive into our guide on aligning long-term vision with SMART goals for business success. Read now!
SEO Essentials for Every Small Business
Boost your small business with essential SEO tactics! Discover how to dominate search results and attract more customers. Start now!
Do Small Businesses Really Need Marketing Automation?
Elevate your small business with marketing automation! Learn how to enhance efficiency, engagement, and growth effortlessly. Start today!
Effective Marketing Planning for 2024: What Small Businesses Need to Know.
Unlock 2024’s marketing secrets for small businesses! Dive into AI, video content, and more for dynamic growth and innovation. Read now!
2024 Trends in B2B Marketing
Stay ahead in B2B marketing for 2024! Explore trends like AI, personalized marketing, and ethical practices to boost your business. Learn more!
Effective Marketing Automation Strategies in 2024
Master marketing automation in 2024 with AI, mobile-first strategies, and more to outshine competitors. Discover how now!
“Your Leads Suck!”
Handing off sales leads before they are ready to buy is a sure way to destroy marketing’s credibility. The last…
Is it time to automate your practice development?
Many attorneys struggle to find time for practice development because they’re too busy managing existing client relationships and keeping up…
12 Ways to Start Using Marketing Automation in Your Business
Whether you are still considering an investment in marketing automation or you’re just getting started, it is easy to become…
Get More Conversions with Automated Lead Nurturing
Put Existing Leads Back into Your Funnel with Marketing Automation While it seems logical that driving more traffic to your…
How to Write a Blog Article for SEO
A client recently asked, “How do you write an effective blog article?” It turns out that he has a summer…
— USE ALL CAPS and 6 other tactics that are sure to sabotage your email open rates.
NOBODY LIKES TO BE SCREAMED AT! And that is essentially how people react to all cap subject lines. It also…
3 Techniques to Improve Your Retargeting Results
Chances are you’ve already experienced retargeting. You’re looking at a particular product or service and suddenly you start seeing ads…
How to get awesome backlinks
Links continue to be a significant ranking factor for Google. Content with both high shares and links can improve your…
What is Marketing Automation?
Marketing Automation is the use of powerful software to improve your customer and prospect relationships, accelerate sales by nurturing every…
How to optimize your website for conversions
If your website is not optimized for converting visitors into customers, then you’re missing out on sales. To optimize your…
4 simple steps to drive more traffic to you website
Putting more leads in your sales funnel starts with driving more traffic to your website. If you’re not doing these…
Consistency is the key to building a strong brand
Your company brand is not limited to your logo, tagline, or advertising. It is the promise you make to your…
How often do I need to run an ad?
Advertising professionals often use “reach” and “frequency” to determine the best media schedule. Reach is the number of people or…