4 simple steps to drive more traffic to you website
Putting more leads in your sales funnel starts with driving more traffic to your website.
If you’re not doing these 4 simple steps to drive traffic, you’re missing sales:
- Get found when and where people are looking for your product or service. By now your website should be optimized. But are you using advanced SEO techniques to rank on the first page? To win the competitive battle for traffic you must be using long-tail keywords; fresh, relevant content; specialized landing pages; Schema Microdata; and social media posts. If you’re not ranking on the first page, what are you doing to improve it?
- Advertise. Everyone knows that paid ads can drive traffic to a website. What you may not know is that it cost less than you might imagine. Paid Search and Online Display campaigns can be executed for practically any budget. And don’t forget email. Research shows email campaigns drive website traffic, too.
- Get repeat visitors. 71% of marketers spend 10% – 50% of their digital marketing budget on retargeting. Your digital marketing should include all 3 types of retargeting: site, search, and contextual.
- Analyze your current traffic. When you drive traffic, you need to understand where it’s coming from so that you can scale your efforts. I’m not just talking about Google Analytics. We use proprietary tracking technology that gives you valuable insights into whose visiting your website.
Lonsbury Consulting can help you with SEO, paid search, retargeting, and analytics. Call 612-709-9071 for a free consultation.